Privacy Policy

Home Improvements (“we,” “us,” or “our”) is a home improvement company serving homeowners throughout El Paso, Texas. We offer solar, custom pool building, water softener installation, and landscaping services. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have — including how we handle service-related text (SMS) messages.

Information We Collect

When you request a quote or contact us, we may collect the following personal information through our website forms:

• First and last name
• Phone number
• Email address
• ZIP / postal code
• The home improvement service you are interested in (solar, pool, water softener, landscaping, or multiple services)
• Details you share about your project
• Whether you are interested in financing and, if you choose to share it, your credit score
• Your SMS consent selection (whether you opted in to service-related text messages)

When you browse our website, we may also collect technical information such as your browser type, device type, the pages you visit, and the referring page. This is used to understand how visitors use our site and to improve our services.

How We Use Your Information

We use the information you provide to:

• Respond to your quote request and contact you about your project
• Schedule and confirm appointments related to your requested project
• Provide project status updates and follow-ups about your requested project
• Explore financing options when you indicate interest in financing
• Provide service-related SMS messages when you have opted in (see below)
• Operate, maintain, and improve our website and services

SMS Consent and Service-Related Text Messages

Our text message program is a service-related, transactional SMS program. It is not a marketing or promotional program. When you check the SMS consent box on our lead form, you agree to receive service-related SMS messages from Home Improvements at the phone number you provided, including:

• Estimate request confirmations
• Appointment scheduling and reminders
• Project status updates
• Follow-ups about your requested project

How consent is recorded. Your consent is captured as a field named “SMS Consent” with a value of Yes when the checkbox is checked and No when it is not. Entering a phone number or submitting the form does not by itself count as SMS consent — only checking the consent box does. We record your consent selection along with the submission timestamp, the page URL where you opted in, and the version of the disclosure you were shown.

Message frequency. Message frequency varies based on your project and the service-related updates relevant to it.

Message and data rates may apply. You are responsible for any message and data charges from your mobile carrier.

Opting out. You may unsubscribe from service-related SMS messages at any time by replying STOP to any message you receive. After you opt out, we will not send further service-related SMS messages to that number, and your opt-out status will be respected.

Help. If you need assistance, reply HELP to any message, or contact us using the support contact information listed on our Terms of Service page.

Consent is not a condition of purchase. You are not required to provide SMS consent to request a quote or to purchase any service. Contacts who do not opt in are excluded from our SMS workflows.

Cookies and Tracking Technologies

Our website uses a session analytics cookie to associate your visit with any form submission you make, so we can understand how you reached us and which pages you viewed. We also use standard browser-based analytics collection that records technical details such as device type, browser, and the pages visited. We do not use advertising or cross-site tracking cookies for this SMS program.

Data Security

We take reasonable measures to protect the personal information you submit through our website. Information you submit through our forms is transmitted to our customer relationship management system over an encrypted connection. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

How We Share Information

We do not sell your personal information. We share your information with service providers who help us operate our business — for example, the platform that hosts our lead forms and SMS messaging — and only as needed to respond to your request, schedule your project, or deliver the service-related messages you opted in to receive.

We may also share information when required by law or to protect our rights, property, or safety, or the rights, property, or safety of others.

Note for confirmation: The statement “Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties” has not been added to this policy because we have not yet confirmed the business’s actual data-sharing practices. This statement will be added only after confirmation.

Your Privacy Rights and Updating Your Information

You may request access to, correction of, or deletion of your personal information, update your contact details, or withdraw SMS consent at any time. To do so, reply STOP to any service-related SMS message, or contact us using the support information on our Terms of Service page. We will respond in accordance with applicable law.

Children’s Privacy

Our website and SMS program are not intended for individuals under 18, and we do not knowingly collect personal information from anyone under 18.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us at hello@homeimprovementelpaso.com or 915-336-3688. Note: The phone number and email shown above are placeholders — please provide your verified business contact details before this policy is published for registration.

See also our Terms of Service.